NRG Product launch 2014

Posted on September 16, 2013 by NRG

How does one get the word out to our industry about the great products we sell? Trade shows are an age old format, and they are an efficient way to see lots of customers in a short period of time. But our national trade show is shrinking, and we all tend to get sore feet from standing on concrete floors in a stuffy convention center where rental carpet costs more than a surf trip to Mexico. We figure there’s gotta to be another way.

Over the last few years, NRG has been working on a new style. August saw the 3rd generation of our own product showing, held again in Whistler during the week of Crankworks. While the Village is somewhat insane during that particular week, we managed to keep our 2014 product launch a more intimate affair, with an emphasis on quality time with colleagues, and of riding of course!

Highlights included fat bike rides to the village (kinda like walking into the meat market of a singles bar), a 4am start on a local alpine epic with a handful of keeners (sunrise at 2000m!), and chilling/beer drinking with like-minded bike folks.

We were fortunate enough to host the legendary Chromag Friday ride, which saw 22 rippers shredding local Whistler trails at mach speed, followed by a beer drinking social in the rain under the tarps at. Hosting Slopestyle winner Brandon Semenuk and the rest of the Chromag team for dinner one evening provided good humor as well.

Semenuk for dinner

We’d like to continue with this kind of event in the future. If you’re an NRG dealer, we’d love to have you join us!

Thanks to all who attended, and a shout out to the manufacturer’s representatives who attended from Surly, Hope, IXS, Maxxis, and Chromag.   Steve’s the man for putting it all together..

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