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A New Era for NRG.

Posted on January 29, 2018 by Sean Cameron

This past spring, NRG was acquired by Montreal based distributor Lanctôt.  Lanctôt is a family-run business that specializes in the distribution and production of premium sporting goods, apparel and eyewear. The future is exciting for NRG as Lanctôt provides additional financial, marketing, IT, and warehousing resources while NRG still maintains the existing core bike culture and knowledgeable staff.

“Lanctôt operates from a state-of-the-art 60,000 square foot facility in Montréal and wants to add some of our resources to NRG to make it easier for dealers to do business with them”  said Jean Cloutier, VP of Operations – Lanctôt.

In addition to this new merger, NRG is excited to welcome a new sales manager onto our team: Rob White.

Many retailers know the name Rob White from his time spent as sales manager for OGC. Rob has recently joined the NRG team to help implement and direct sales strategies moving forward. The NRG team is excited to be working with Rob and learning from his many years of cycling industry experience.

“I am excited to join the NRG team and look forward to being part of their business. NRG is the most authentic bicycle distributor in Canada and I am honored to be working with them”.
– Rob White